AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Central America Q2 2023
Discover the performance trends of the top 5 beauty retail apps in Central America for Q2 2023, including downloads and active users.
In the second quarter of 2023, the top five beauty retail applications in Central America showcased varied performance trends in terms of downloads and active users. Here’s a closer look at their metrics:
SEPHORA observed a consistent growth in weekly downloads, peaking at 7.7K in the week of May 29. Active users also showed a steady increase, reaching approximately 49K by the end of June.
Sol Beauty And Care experienced a fluctuating download trend. It started strong with 6.8K downloads in early April but settled to around 2.5K by the end of June.
Terramar Brands had a relatively stable download rate, with a slight peak at 2.8K in the last week of June.
BEAUTY CREATIONS saw a significant spike in downloads mid-May, reaching 5.9K. However, the numbers dropped to around 736 by the end of June.
Avon maintained a steady download rate, averaging around 1K per week. Active users showed a slight increase, ending the quarter with approximately 15.3K.
These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's platform.
